01 October 2015

WILLINGNESS TO PAY

National Studies

This publication provides a methodology for evaluating Lebanese citizens’ and businesses’ willingness to pay (WTP) for renewable energy capacity and/or power in light of the current difficult national electricity situation. Lebanon is characterized by daily blackouts, hence the ability and limitations of renewable energy power, whether procured locally or through the national grid, has to be well communicated so that willingness to contribute towards greening the electricity sector under realistic conditions can be ascertained.

The perception held of the electricity sector has been shown to be mostly “very poor” or “poor,” and the importance of government competence and management have been emphasized. Therefore if the benefits of renewable energy can be further highlighted and marketed as a pathway towards reducing the burdens of electricity costs, then an extensive and more significant update can be realized.

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